Qitaf is the new loyalty program from STC that merges the two old programs into one (Tamayouz+Qitaf). After a long research and study, we’ve noticed that “Qitaf” name holds a lot of value in the Saudi market. By ‘getting closer’, we need to stick to what we already believe in and focus on building a relationship with our customers.

Following our new STC brand, we were able to create and develop a detailed design system while working closely with many stakeholders and department to prepare for their new loyalty program look and campaign launch.

Developed the design of Qitaf brand, working closely with STC brand team, consumer department and external agencies to develop right on time for their 10th anniversary. We’ve created a unique photography style, dedicated color palette and style guide to assist agencies.

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