More Work
More design work
Branding [Lambie-nairn, MENA]
Qatar Post
Qatar’s National postal service old identity was outdated for years and needed a fresh new look to be inline with he country’s growth and international reach in the past couple of years.
Today, the National post brand is the most recognisable in Qatar due to the bold use of the logo and colours throughout their branding. The Arabic Calligraphy logo developed by Tarek Atrissi, marks a strong sense of belonging to the community and lives among them everyday with every package.
Art direction [Y&R, Saudi Arabia]
STC Don’t Text and Drive campaign
Obsessive use of your phone is as dangerous an addiction as heroin. It can ruin your life and the lives of other people on the road.
Awarded best print ad of the week on bestadsontv.com
STYLE GUIDE & brand Applications [Y&R, Saudi Arabia]
Jawwy TV, by STC
A previously developed sub-brand of STC, has built a new product “Jawwy TV” coming to the market. We had to develop a style guide to showcase their new colour, gradient, logotype and brand application across multiple touch points.
Luxury destination branding [Y&R, Saudi Arabia]
Red Sea Project
Located in a lagoon that stretches over 200 kilometers of unspoiled coastline and just a few miles from one of the most diverse Saudi nature reserves and dormant volcanoes of Harrat Al-Rahat, the Red Sea Project will be designed as a blissful coastal island retreat.
Assisted in exploring and developing new design routes in the early stage of the project a well as leading the design and concepts for some key brand applications.
Branding [Lambie-nairn, germany]
o2 telecom, by Telefonica
Designing assets and branding elements for one of Germany’s largest telecoms. I’ve managed and developed the content for Telefonica’s Ignite brand guardianship platform, centralising all brand guidelines and assets to facilitate the work flow between agencies and client.
o2 guru - END FRAME designs
End frame animation for Guru service that is dedicated to helping you get the most out of your phone. From backing up your data, to advice on taking amazing photographs.
Brand Guardianship Portal (Ignite)
Banding and content design for a guardianship platform to facilitate process between Internal stakeholders and agencies.
art direction [Y&R, Saudi Arabia]
STC Hajj Campaign
Working closely with the Corporate communication department at STC, and on going evolution of the brand, we were able to change the perception and message for the first time in a Hajj Campaign.
The idea was inspired by our positioning to get closer and be on ground with the people of Mecca, showcasing their warm welcoming, celebrations and greetings. These are the moments that our community in Saudi Arabia stand together to greet millions of people coming for the pilgrimage.
Branding & btl Communication [Saudi Arabia]
Shell
As a brand designer and consultant for Shell KSA, my focus was on developing branding material for their Fast Lube chain, loyalty programs and packaging for various Saudi market lubricants. We’ve developed a series of design systems for BTL material to insure internal and external brand consistency across the region.
branding & ADVERTISING [ZOOM CREATIVE, Saudi Arabia]
Body Masters Gym
Body Masters is the first specialized company in managing and operating sports clubs in Saudi Arabia since 1992. Body Masters today is one of the most recognised and renowned brands in the world of fitness in the kingdom, with 500,000 member and 41 active clubs.
We’ve worked closely with the Marketing team to deliver branding, communication and production work in various areas. I was leading the design and implementation of 360 campaigns and gym branding across the Kingdom.
AD CAMPAIGNS
Branding [Y&R, Saudi Arabia]
Shrakat
The partnership with the private sector (Shrakat) is the new strategy provided by the Ministry of Housing to build a vital partnership with the private sector to provide solutions and residential products that meet the needs of citizens in the Kingdom at competitive and supported prices.
Other Brand Identity Designs
Designing brands for clients and communities across the world.
Archive
Senior Project (BACHELOR)
Beatalk App
How can an App combine music production tools and a social network all in one place? How will the producer work? What will it achieve? My approach is not only to suggest a producer’s studio online or to offer a new kind of social network, but also to propose a means for the producers’ lifestyle to a new networking level facilitating their communication with each other and aim for a new interactive music production.
Work awarded and exhibited at LAU design school, Beirut, Lebanon (2013)
