Dubai Shopping Festival 2017 edition was with a unique celebration, the range of events and activities during DSF 2017 revolved around the annual festival's three pillars of Shopping, Winnings and Entertainment, giving people a special twist to their shopping experience.

We’ve stepped in to refresh the brand, bringing it to life, crafted the original icon while keeping it’s authenticity and visually injected the new brand values to deliver on their 22nd anniversary celebration.

Assisted in developing brand, logo improvements and Arabic typography expertise to give our emblem a fresh and balanced new look.

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